As I listened to the radio interview with Cordia Harrington, I was surprised by her tenacity. While trying to get MacDonald’s to allow her to bake buns for the company, she was rejected 33 times. Today The Bun Company, bakes more than a 1,000 buns a minute for McDonalds, KFC, Pepperidge Farms among others and is one of the most dynamic business in Tennessee. I have played that interview in my mind over and over the past few days. I have become convicted of, well, my lack of conviction. After all, how many times do I need to be rejected before I give up? That number is smaller than you might think.
The implications of such “sticktuiviness” goes way beyond sales. My concern goes deeper than being rejected by a potential client or not getting the deal that I wanted. My dilemma lies in how willing I am to give up when I don’t get my way, right away. Much like the disposable world we live in where replacement is often cheaper than repair, I’m afraid that at the first sign of rejection, we’re ready to walk away from
a friend who has not reciprocated properly
an employee who has not performed well
a marriage that has not fulfilled our needs
writing a book
a son who has disappointed
a partner who has not pulled his weight
a church that has not entertained us
a parent who has not loved us enough
a small group that has not accepted us
a daughter who has chosen poorly
a career that has not taken off
Cordia was rejected 33 times until she got her “yes” so she could bake bread. Do I have half of her tenacity? A third? Even a tenth?
How much rejection will you take for something you are passionate about? What would that be?