Posts Tagged ‘rejection’



How Much Rejection Can You Take Before Getting a Yes?

As I listened to the radio interview with Cordia Harrington, I was surprised by her tenacity. While trying to get MacDonald’s to allow her to bake buns for the company, she was rejected 33 times. Today The Bun Company, bakes more than a 1,000 buns a minute for McDonalds, KFC, Pepperidge Farms among others and is one of the most dynamic business in Tennessee. I have played that interview in my mind over and over the past few days. I have become convicted of, well, my lack of conviction. After all, how many times do I need to be rejected before I give up? That number is smaller than you might think. The implications of such “sticktuiviness” goes way beyond sales. My concern goes deeper than being rejected by a potential client or not getting the deal that I wanted. My dilemma lies in how willing I am to give…

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