Last night was a blur. After working all day and traveling most of the evening, I arrived home to help my 15-year old son, Marcus, with his Spanish class project. He and a partner, his friend Tanner, were to cook a famous Spanish dish, Tortilla Espanhola, document the act in a short video in Spanish. The next morning, the boys, their Spanish fritatta and a short video were to compete with the other teams in the class. My task was to film them using my trusty $150 Flip Camera, and help them put together their video.
It took us 2 hours to cook and document the dish, and by then it was past 10 p.m. Exhausted, I opened a video editing program that came loaded on my Mac, iMovie, and prayed that I would be able to figure it out and get this thing done. I had never worked with it before. After watching the 5-minute tutorial, I was ready to edit.
Even though I’ve been around professional video production for a while, I have never edited a video before. We didn’t have lights, microphones or an expensive editing suite. However, the final product looks a lot more professional than I expected. Within a couple of hours, I had put together a short film with the production quality of a large-budget project from just a few years ago. Once I spent $2,000 a day to rent an editing system that didn’t do half of what iMovie does.
Now that quality is becoming more of a commodity everyday, what are people willing to pay extra for?
I have a hunch that creativity and content will win the day as they have in the past, but even more so in the days where anyone with inexpensive technology can compete with seasoned professionals.
What’s your take?