Selling and the Gospel


“I like you. How can we work together?” I remember hearing that from a person who barely knew me at the time and today is a client, and, more importantly, a friend. We all buy services and products, but we often buy them from some one, and the nature of sales has more to do with the salesperson than it does with the buyer. Great salespeople can sell most anything.

In my experience, people want to buy from those whom they like. All things being equal, I want to buy from someone I relate to and trust. I might even be willing to pay a premium for good service and a smile. Just ask the girl at the sun glass store where I bought a new pair of expensive glasses after she convinced me it made me look younger. (Ok, I was grasping for a reason and the phrase “they make you look so young” would’ve sold me the glasses and a timeshare in Boca).

This line of reasoning got me thinking about evangelism and how some of us approach outreach. Some insist we need enough knowledge to make a compelling argument and a strong defense. It’s all about theology with them. The proper training and information will prepare you to share your faith. Others make a case we just need to love on people and gently lead them to faith. They argue that people won’t respond until they know how much you care about them and that they are convinced they’re not your latest conquest in what some have called a “Christian Safari.”

In my experience in the real world the winning combination is someone with good knowledge of the product whose personal interest in me comes across as genuine. If Christians were to take Ephesias 4:15 to heart and begin to speak the truth in love, we would see more people open to a faith dialogue.

How do you approach sharing your faith?

  • Anonymous

    I hate to admit, but I usually shy away from talking about my faith. I'm afraid I don't know enough about the Bible to make strong argument for Christianity.

  • @Anonymous, Don't let the fact that you don't feel your Bible knowledge is up to par to stop you from sharing your faith. My experience tells me that the people truly interested in a faith conversation are not trying to trip you but want an honest and heart-felt answer. Your journey with God is yours and no one can dispute your experience.

  • I have always felt that I need to earn the privilege of telling someone about my faith. I always feel more comfortable talking to someone about my beliefs after I have demonstrated that I have more concerns for the individual than just the condition of their soul. This may mean establishing a genuine friendship, or taking the time to find out about the person’s life situation.I would never hesitate though to talk about my faith when I am asked about what I believe.

  • First of all, you can't give away what you don't have. Second, the degree to which you appreciate what you have, will be the degree to which you want to share it with others. For the first 21 years of my faith, I did not appreciate what I had very much. I had it, but had not grown in my knowledge about what I had to the point to which I truly appreciated what I had. Once I finally REALLY got it, THEN I could not help but share it with others.God loves people and if we have Jesus inside of us, we cannot help but let him out.In Christ,Tom SargeantRoswell, GA

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