A Matter of Perspective
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[youtube=http://www.youtube.com/watch?v=OSRj7JqURjc]
The ways in which we communicate are changing very, very fast. The pandemic has accelerated changes that would have taken years to take full effect and are now happening in a matter of months.
Much like you, I want the work I do to mean something. I want my efforts to produce fruit, and I want the people and organizations I help to thrive, not just survive.
I have a few predictions of what’s in store for those of us who want to reach people using marketing strategies and tactics. These have been trends I’ve seen growing in 2020 and some that have appeared in the past few days even, but can fundamentally change how we reach people.
We all want to believe we are friendly. I’ve never been to a church that said, “we’re not friendly.” Well, I take that back. I once visited with a minister who said “we’re not a very friendly congregation.” And boy, he meant it. But usually churches I work with are evangelical protestant congregations with a…
Lately I have become an unwilling member of the emergency room frequent guest program. Six weeks ago I spend the better part of an afternoon at ER of centennial hospital after finishing the Nashville Marathon. [I wrote about it here.] This past Saturday I returned to another ER, Williamson Medical Center, with my youngest son,…
I’m happy for Rio’s win bid to host the 2016 Olympic games. I think it’s past time that a South American country host the games. But beyond hosting the world for the games, I hope that this opportunity along with the World Cup event in 2014 (in many ways a bigger deal than the Olympics…
Going live with a website is analogous to the birthing process–ok, ladies, please give me some latitude here. First, there’s a conception plan, then the site begins to take shape in the womb of a development server. A lot of work goes into creating and growing the new site that’s hidden from everyone but its…
There’s not much to say about this product only that it will save my marriage. After years of conflict and misery over my love of Mexican food and its unfortunate side effects, a solution has been found: The Better Marriage Blanket. I’m buying stock in the company. If this thing works, I have a feeling…