“And let’s also add a blog to the new site design,” he said as if it were an afterthought, which I was sure it was. Knowing his propensity for delegating, I probed further, “That’s great. How often are you planning on blogging?” “Oh, I’m not going to write the blog myself, ” he said assuredly,…
I have been puzzled about Google’s inability to do well in the social media space. I have watched them take over Blogger and instead of making it better and more relevant, they managed to lose market share. There were another string of failures like Dogeball, Jaiku, Lively, Buzz and Wave. Even Orkut, the largest social…
Social media has changed my life. That’s a bold statement but I really mean it. The latest impact has been on how I travel. It has created an entire new dynamic experiencing that has enhanced the joys of discovering new places, meeting new people and eating well. Recently I was planning a trip to eastern…
I was recently reminded of a failed social media campaign that started with a lot of promise but went nowhere. For all practical purposes the campaign is still going because there are “posts” being created everyday. As I reflect what went wrong, here’s my assessment: Blog content is never fresh. It is re purposed from…
If you’re a communicator, you cannot afford not to be engaged in social media. I know this sounds like a mandate, and it is. Even if only a part of your job is to communicate the vision, mission and direction of the organization you lead, you, more than anyone else in your organization, should lead…
Yesterday I attended the memorial service for Bert Tippett. I met Mr. Tippett during my first week of college. He was a teacher, a dear friend, a mentor, and role model to me of what meant to be a kind, genuine, graceful man who loved God, his family and those around him. A few years…
First the news, then the music industry, now advertising: the digital revolution is bringing down Madison Avenue like no other force has in the history of the Ad Agency. Some estimate that over 160,000 people have lost their jobs in the advertising industry in the past 2 years. I don’t think that’s the recession’s fault….
This is a very funny video parody on why social media will ruin your family. Are you or a family member at risk?
I love social media. It has changed my professional as well as personal life. I have made new friends, found new clients, and re-connected with my Brazilian high school as well as my American college friends. It’s by far one of the most significant shifts in human interactivity I have ever experienced. Because of it…
A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes on today. However, most organizations have began tapping into the power of online communities. Dell has made millions from its Twitter account over the…