Are You Addicted to Social Media?
This is a very funny video parody on why social media will ruin your family.
This is a very funny video parody on why social media will ruin your family.
In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a product to the public. As competition grew and more products and services continued to vie for our attention, exposing…
For some Twitter is a waste of time. For others it is a way to stay in touch with the world. But it has helped me become a better writer. Twitter forces me to make an argument or develop a thought in no more than 140 characters. In a world of digital verbosity, that’s hard…
I love social media. It has changed my professional as well as personal life. I have made new friends, found new clients, and re-connected with my Brazilian high school as well as my American college friends. It’s by far one of the most significant shifts in human interactivity I have ever experienced. Because of it…
I’m in Brazil for a few days with my family as well as attending my brother’s wedding. I forgot to take my Flip video camera to the wedding, but I realized my new iPhone 4 shot video (my old 3G phone was not video enabled). Armed with only my iPhone, I took footage and pictures…
“We are afraid of wasting money on social media. What’s our ROI (return on investment?)” said a potential client recently. I understand the hesitance, especially from organizations that have successfully fundraised, or sold goods, for decades through more traditional means such as events and direct mail. I understand their concern. It’s a legitimate one. What…
I recently attended a fundraiser where the opening video was so poorly produced that instead of help the cause, I believe it actually hurt it. The excuse was a familiar one, “it’s about the stories and not the production,” was the reply to my text on how bad the video was. The truth is that…