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I help leaders grow organizations that matter. Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
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Content Marketing Rules: How to Add VALUE to Your Posts
Content is still king in 2015, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amuse and by making sure you Listen Unify Engage with your audience. VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you…
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Social Media Content Strategy That Works
Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amusing and by making sure you Listen Unify Engage with your audience. VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you scroll…
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How Not to Deal with a Customer Service Fail
Sometimes you are not in your best game. Things go wrong, and you know what just happened is in no way close to your best effort. You or your team fail your customer, client, or audience. So what should you do as a leader? Recently I ate at a restaurant where everything went wrong. Horribly…
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What Should Your Online Identity Be?
I was listening to a discussion today about people’s online identity. Years ago it was taboo, and even considered unsafe to have your own name in forums and chat rooms–the precursors of today’s social media. And a lot of people still create user names that allow them to be anonymous. I’m looking at my Twitter…
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The Hidden Costs of Bargains
As a general rule, we do not want to spend more money than we have to. But for those of us who love a bargain, chasing the “best deal” can ultimately cost us a lot of more. I know. I have done it several times. It took a good friend to say, “Are you willing…
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Twitter Etiquette
I love the instant and concise nature of Twitter as well as the quick feedback and the community I’ve enjoyed being a part of it. However, I have seen a lot of people misuse and even abuse Twitter. So here are my top 5 Tweeves (Twitter Peeves): Twittarrhea: An unstoppable string of running Tweets for…
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Successful Surveys in a Time of Consumer Fatigue
The proliferation of customer satisfaction surveys is taking its toll on me. Once I was inclined to answer them. Now, I immediately dismiss the many requests for my feedback. According to an article in the NY Times, the exponential growth of the satisfaction survey is annoying consumers world wide. In the past, these surveys were…
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Communicating with a New Generation
If you’re going to lead anything you need to learn to communicate across generations. Most of us have no problem communication with those are older than we are, but we often stumble when dealing with the younger generations. I have studied, worked with and watch e generation that prefers learning in a non-sequential, mosaic way–no…
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The Problem with the Fake Blog
“And let’s also add a blog to the new site design,” he said as if it were an afterthought, which I was sure it was. Knowing his propensity for delegating, I probed further, “That’s great. How often are you planning on blogging?” “Oh, I’m not going to write the blog myself, ” he said assuredly,…
