I help leaders grow organizations that matter.
Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
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Facing My Own Mortality
Last week was a difficult one for me. I was confronted with my own mortality through the deaths of several of my generation’s icons, Michael Jackson, Farah Fawcett, Ed Mcmahon and even, Billy Mayes. Farah Fawcett and Mrs. Piggy posters hung side by side in my bedroom wall growing up. I didn’t understand then as…
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Vacation Log: My Day at the Water Park
The Big Kahuna’s Water Park is a vacation tradition for the boys. We must spend at least one day of our week-long vacation there. This year is no exception. I love the water park rides as well as the sea of humanity that shows up there. At Big Kahuna you’re sure to encounter anything and…
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Vacation Log: Captain Schedule Takes a Break
I’m on vacation this week. Vacations are weird things for me, since I’m so structured in my daily regimen that vacations are interruptions of my schedule. I’m not complaining, however, it’s just the way it is. My friends and family call me “captain schedule” for my seemingly obsession with “redeeming the time.” I must confess…
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Is the Creative Team Killing Good Preaching?
In the past few days I have heard from three different pastors the same story: my creative team has asked me to do something I’m not comfortable doing. One group had the Pastor repelling down from the rafters in a harness before delivering the sermon. But no matter the request, each of the men I…
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Top Twitter Cartoons
I have been on Twitter for over an year now. I lost count of the number of times I have described it to people who look at me like I was completely insane. I love Twitter and I’ll be writing about it more shortly. For now, let’s just celebrate the best Twitter cartoons that have…
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Google Wave to Change the Way We Communicate
Google has changed the way we catalog and access information. Now the geniuses are out to redefine and change the way we communicate. Google Wave is schedule to come out later this year, and if it is successful it will kill email as we know it. This is a long presentation, but it’s worth your…
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Making a Difference with Marketing
I chose “Making a Difference” for my blog title years ago because when I started The A Group, my intent was to help churches, ministries and businesses to make a difference in the lives of people in their communities and around the globe. And we have. Over the past 9 years we have helped our…
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How I Sold My House in Three Days (in a sucky market)
Last week we closed on the sale of our house. We lived there for almost 11 years. Here’s what’s interesting about the sale of our house: we put the house in the market on a Thursday, had an open house on Sunday, and had a full-price offer within a week, and closed in 6 weeks.…
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Catholics and the New Church Marketing
Protestants have been on the marketing bandwagon for a long time, but our Catholic friends have not embrace it until recently. This video is from Father Vic on the behalf of the Roman Catholic churches of Brooklyn, Queens and Long Island. This was part of a “confessional campaign” to drive people to confession before Easter.…