I help leaders grow organizations that matter.
Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
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Can a Purple Cow Endure?
“You know we can’t be the Purple Cow forever, ” said the voice on the phone. That was 4 days ago, and I can’t get the conversation out of my mind. In case you haven’t read it, “Purple Cow” is a book by celebrity marketer Seth Godin that says: “You’re either a purple Cow or…
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How to Give The Perfect TED Talk
The TED conferences in Long Beach and Palm Springs alto have featured some of the best minds in worlds of design, entertainment and technology. Famous for its 18-minute limit per presentation, TED talks have been streamed online millions of times. Recently, Fast Company published a controversial article titled “Is TED the New Harvards?” proposing that…
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3 Questions You Must Answer Before Launching a Website
“we have a technology problem,” is what I often hear from a client or potential client, but while that might be true, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we have developed a sophisticated platform…
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Even Runners Need Etiquette
Saturday mornings I do my long run with a group of runners. We meet at the Gates of Percy Warner park in Nashville, TN. Percy and Edwin Warner parks feature 2,684 acres of some of the most beautiful woods in Tennessee. Lot’s of runners make these parks their favorite running grounds along with my running…
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Stop Lying. Your Children Need the Truth
Tim Elmore’s new book “Generation iY” has messed me up lately, particularly the chapter on amending the lies we told Generation iY. According to Tim, these are well intentioned platitudes we say to our children in order to encourage them, to build their self-esteem but at their core, they are lies that will potentially wreak…
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Hipster vs Polyester Christianity and the Cultural Trap
Every church movement in America, and around the world for that matter, has its share of critics. Friday morning I read a Wall Street Journal article by Brett McCracken on the perils of what he entitles “Hipster Christianity” . In this summary of his recently-released book, which I have not yet read, Mr. McCracken condemns…
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Vienna: I Barely Knew You
Last month I spent a few days in Vienna, Austria working with the TWR’s European team. While I didn’t have a chance to enjoy much of what has to offer, I put together a quick slide show of pics I took with my iPhone. The music comes from Vienna’s own Mozart, of course. I now…
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How to Speak International: Communication in a Global Economy
It’s a small world after all. And I’m not talking about the never-ending, annoying Disney ride that can drive you insane. In the global economy we now live in, you’ll eventually have to work with people from different countries and cultures. This year alone I have been in Hong Kong, Sao Paulo, Singapore and Vienna…
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The A Group Brand and Development Division: Answer to a Modern Problem
When I first began The A Group some nine years ago, it was designed to fit a need within the Christian landscape for strategic marketing solutions. Being strategy driven instead of product, we birthed The A Group Technologies as communication shifted from print to online, to social media and now into mobile platforms. We have…