Month: August 2009

  • Leadership Brentwood Retreat Reflections

    This weekend I found myself in the middle of a 32-hour technology ban with 20 people I’ve never met before. What was I thinking?

    Well, that was one of the “privileges” of being chosen for the Leadership Brentwood class of 2010. I had not heard of the program until my friend Bob Knestrick urged me to apply for this year’s class. My first reaction was the typical: “Oh, for the love, not another thing to do. Have you seen my schedule?” However, the more I though about it, the more I realized that I know very little about my own community, and due to my business’ broad, national scope, I’m not engaged much locally. On a whim, I delivered my application on afternoon of the cut off day. I heard from a friend who went through the program a couple of years back that there was a lot of interest this year for the few 15 slots.

    The ropes course of death. Little did we know tragedy was just around the corner

    Fast forward a few months, and I’m on a bus going to an overnight retreat where I was not supposed to answer the phone, check emails, and even update my Twitter/Facebook accounts. (Confession: I sent out a few tweets from the safety of the bathroom. I was afraid that quitting social media cold turkey could have caused severe withdrawal therefore putting my new classmates in an unsafe situation. So I did it for them. That’s the kind of guy I am. )

    After publicly discussing my DISC personality test with total strangers, going through dozens of group building exercises, escaping a swerving truck on my morning run with Liz Wilson, braving the Ropes Course of Death that almost claimed Amy Tanskley’s good leg, brazing through the Poison Ivy Forest of Doom for hours, and getting my Twitter fix in public restrooms, I have a few reflections to make.

    1. I’m honored to be included with such great leaders. These are smart, caring, successful people whom in the midst of a full life manage to still find ways to give more. Their dedication to our community inspires me.

    2. When you bring high-capacity, type A people together, expect sparks. From the very first few minutes in a room with these people I knew we would have fun together, but I also knew that there was enough brain power and life experience in this group for lively discussion and push backs on the status quo. And I wasn’t disappointed.

    3. You can respect someone and not agree with them. I wish more people would learn that lesson. Our facilitators Missy Bradley and Celeste Raines did a great job tacking all of our very strong personalities and allowing for healthy conflict and resolution. Not everyone has to agree with me; they have the right to be wrong. 🙂

    4. Sometimes you should not make the system more efficient. You should create a whole new system instead. During some of the challenges, the team (s) who were able to think creatively and push boundaries was able to leap beyond the rest. And no, Mike Knotts, team Alpha did not cheat.

    Happy campers on our way home.

    5. Pioneering is a tough business and not for the faint at heart. Our class wants to be known as a class that enhances our community and questions the status quo. We’re old enough to appreciate systems and rules but still young enough to question them. Well, I think we’re about to hear a lot of “you cannot do it that way. ” I say, bring it on!

    6. It’s past time to retire “Thinking Outside the Box.” True to nature, business language is slow to change and we desperately need another metaphor. I’ve lived most of my adult life thinking outside the box–and thanks to Taco Bell, eating outside the bun–and I’m now wondering if I left some good ideas inside the box. Anyway, that’s my personal issue with the whole box thing, but I wish my classmates would help me come up with something new and fresh so I wouldn’t have to sit through another day of meetings talking about the darn box which no one remembers much about it anymore.

    7. The woods are dangerous and should be avoided at all costs. That’s why God created the resort. I’m currently in the process of trying to evict a colony of chiggers who have found their way into my, um, how shall I put it, nether regions. Dr. Dan McHugh should be thankful he didn’t have to diagnose and treat my infestation.

    What about you? What have you taken home (beyond chiggers and poison ivy) from a retreat that has impacted your life?

  • SMO: Social Media Optimization

    Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information well. Here’s how Wikipedia describes it:

    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    But a new science/art is emerging along with the growth of Social Media, I have heard it called SMO for Social Media Optimization. SMO is about an individual or organization’s strategy to drive traffic to a website, event or even to a retailer. It’s usually a well-coordinate effort and yet a bit unstructured so it feels more organic and spontaneous than a sleek marketing push.

    When done well SMO comes across as serendipitous and not forced. However, the key is in the execution. Soles4Souls is a shoe charity and a client of my company. S4S gives a pair of shoes every 12 seconds all over the world. Recently, Zach Braff and Donald Faison, stars of the television comedy “Scrubs,” created a viral video for “50000 Shoes” (www.50000shoes.com), which gives 100% of its proceeds to Soles4Souls. Jessica Simpson sent out a tweet to her million+ followers minutes after the 50000 shoes website posted Zach and Donald’s video and almost instantly, thousands of people watched the video and, subsequently donated to the cause. Simultaneously a press release went out to major media outlets and S4S’s Myspace and Facebook fans got blasted with the news. The video player on the fund raising site is branded with the 50000shoes url and has a share feature that allows for it to “travel” through the internet and keep its branding everywhere it goes.

    However strategic and professionally executive this campaign was, most of it came to many in a simple tweet or text message from a trusted friend or celebrity:
    “This is so funny. Check out my friends Zack Braff and Donald’s funny video at 50000shoes.com”

    For people who are contributor and friends of the charity it took another slant:
    You must see the fundraising video the guys from Scrubs put together for us.

    I have seen other plans executed using the same approach from Thomas Nelson as Mike Hyatt, the company’s CEO and his team pushed Andy Andrew’s book “The Noticer” up the best selling list and kept it there several weeks through a well executed SMO.

    How are you using social media beyond personal connections?