Month: January 2008

  • Training for a Marathon and the Power of Community

    We are only three weeks into the New Year and I have seen people toss their new year’s resolutions aside. The signs are all over the place: the couple with the matching warm up suits is gone from the Y, the “salad eaters” have gone back to the Chinese Buffet and,most unfortunately, Bedside Baptist has claimed a large number of would-be worshipers. But not all of us who made resolutions have given up on them. I, for one, am sticking to my guns. I have been physically active for several years and last summer I began training for triathlons, but I had never considered running a full marathon until a friend talked me into joining a running group, Innerstrength, late last fall.

    This has been a great experience in perseverance. In the past few weeks I have run under unimaginable conditions. I remember in the past driving to the gym on cold mornings with my car seat heater on high shaking my head in disbelief of the runners who braved sub-freezing weather to be out on a run. “What in the world are these people doing?” I often thought. Now I am one of them. In the past two months I have done a series of firsts: My first run in pouring rain–in the dark–nonetheless, my first run in single-digit temperature, my longest run to date of 13.5 miles (that’s half a marathon already!), and logging over 34 miles in one week. Tomorrow morning I’ll be up at 4:30 and by 5:15 I’ll be ready to run up Percy Warner’s 5.8 mile-loop staring down 3-mile hill as I huff my way up.

    But as resolute as I am about completing this marathon, I would not have done most of
    these firsts without

    the encouraging, prodding, harassing, and down right shaming of my training partners. I remember sitting in my car at the entrance of the park and looking at the 10 degree displayed on the dashboard as one of my running partners, knocked on my window, opened the door and literally pulled me out of the car (I’m from Brazil, ok; we don’t do cold, so cut me some slack!!).

    I realized, yet again, how the powerful community is in my life. I have become a runner through the eyes of new friends who didn’t know my limitations, my hang ups, my body-image issues (I always thought of myself as a slow, overweight kid). My running friends know me as a runner, and they have helped me grow faster and stronger in my running. Not long ago, I went from being a man who ran, to being a runner. I don’t know when it happened for sure, but it did.

  • First of the Year Window Holds True

    Historically, the first weekend of the New Year is a great opportunity to reach out to your community with a New Year series. 2008 was no exception. All of our clients who spent the time to plan, design, and promote a new teaching series saw a significant jump in their weekend attendance compared to previous years. Interestingly, those who did not promote their first-of-the year message series had marginal results.


    Easter is the next natural window for the unchurched to visit your congregation. And since Easter is early this year, March 23, churches should begin their creative planning now. Here are few tips:

    • Create a 6-8 week teaching series that connects with your community’s concerns and issues.
    • Promote it to your own people as a way to reach out to their network of friends and family
    • Be creative. Develop a visually compelling, graphical representation of the teaching series.
    • Make the invitation simple. Create business-card size invitations with message titles, a map and other pertinent information.
    • Start on Easter Sunday or the following weekend. Remember, give people a reason to return
    • Deliver the message you advertise! You’ll be surprised by the number of preachers who decide to preach a different message by the time the series rolls around. That will do more damage to your credibility than most any other mistake you can make.