On Marketing, Technology, and the Christian World
It’s hard to overcome a negative first impression. Your first gut reaction about a church, a business or even a person, will determine how you feel about that institution or individual for a long time. A while back I visited a well-known, fast growing congregation in Florida. I was not (Continue reading…)
Yesterday my church, Cross Point Church in Nashville, TN gave birth to its fourth campus in the Bellevue area just west of Nashville. I have been on the board since our early days and I must say this is the most successful launch we’ve ever had. Yesterday morning we had (Continue reading…)
It’s easy for me to see what needs to be fixed in the churches I visit. I hate to admit it, but I’m a critic. I’d like to think that I’m a nice one, but I’m a critic nonetheless. After all, people don’t pay me to pat them on the (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more