“Every good idea must have a similar, but yet inferior Christian version.”  Unfortunately, I think that’s a sad reality these days. I have lost count of the times I was asked if my company, The A Group, could help a church or ministry to create a Christian version of Facebook. Seriously.  Should every church have its own alternative to Facebook? For some un-Biblical reason, we Christians find the need to abandon our culture and gather together in what I call the  “Christian Ghetto.” The Christian Ghetto is a place where you go to hang out with your Christian friends, fill up a website with Christian pictures and Christian videos of lots of happy people, bad preaching and youth camp promos. There’s not much witnessing and shedding of light in the ghetto since everyone is already convinced and the place is way too bright as is. I understand the need for…

When I first began The A Group some nine years ago, it was designed to fit a need within the Christian landscape for strategic marketing solutions. Being strategy driven instead of product, we birthed The A Group Technologies as communication shifted from print to online, to social media and now into mobile platforms. We have worked with authors and publishers from early on, but over the past few years the publishing world has gone through a major transformation as more and more content providers and brands try to navigate uncharted territory. The A Group Brand Development is our answer to that need. Whether we’re working with an established brand or an emerging one, we’ll help our clients in these key areas: To find the intersection between publishing, marketing, and technology that elevates the brand To fill the gaps in a confused, changing industry To emotionally and intellectually connect mission and…