On Marketing, Technology, and the Christian World
“We are good at copying but not good at being authentic.” Those were difficult words for a pastor to say, but both he and I knew they were true. As we talked, he told me he had visited enough congregations to know how churches freely “borrowed” others’ identity. I ran (Continue reading…)
Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly (Continue reading…)
A life well lived happens in the context of relationships. I’m convinced of that. God designed humans to be in community with one another. That’s why food tastes better when shared with friends and a beautiful sunset experienced with a loved one stays with you forever. But successful marriages, partnerships, (Continue reading…)
It’s a new year and this time I decided not to make any new year’s resolutions. Instead, I’m going to make new year’s promises. While some might say this is simply a matter of semantics, it’s important to me to make the distinction. It’s easy for me to break a (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more