On Marketing, Technology, and the Christian World
Christmas Eve is a great opportunity to reach those outside the church that often goes unused. I’m usually arguing with several pastors during this time of the year. Seems like every year I have to convince a Senior Pastor that Christmas Eve is a powerful and great opportunity for outreach. (Continue reading…)
“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios. After all, that means great PR (Continue reading…)
If you’ve lived long enough, you’ve had to apologize multiple times and, if you’re a married man, you’ve done it countless times. But not all apologies are the same. Some people apologize because they get caught and now must find a way clean it up. Others manage to say sorry (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more