We have just launched the latest redesign of Cross Point Church’s website. I love the way the site looks and the way it accounts for multiple campuses. But my favorite feature is how simple the site makes to share content anywhere online. As a part of our MediaMachine back end tool, all the code and images, including the Cross Point branded player, is generated through a simple interface that the church staff controls. We believe it should be very simple for Cross Point staff to create tools such as evites, banners, links and embeddable video or audio. We also believe that it should be simple for anyone visiting the site to share such content with their networks as well. However, since the player itself is branded and always links back to Cross Point’s site, the content is never out of context. “Who is this? Where does this come from?” are…

Everyone has to win. I believe that about most exchanges in life, and more so when talking about business. I have spent a lot of my life arguing with brilliant software engineers and developers about the need to create the administrative back end of software as easy and beautiful as the user interface. “We must make it Martha friendly,” is my cry around the office. Years ago we developed software for a church who hired a sweet lady named Martha to work it. Well, Martha was not computer savvy. That’s an understatement—she thought the mouse was a foot pedal the first day she looked at her terminal. Martha did us a big favor. She forced us to make things simple; very simple. And from then on, every time things start to get complicated, I dig Martha up (she’s not really dead, only gone from her old position). “What would Martha…