On Marketing, Technology, and the Christian World
I enjoy people. I’m the guy who looks forward to a party to meet someone new as oppose to dreading have to walk in a room full of strangers. Most of the time that I find myself in a new situation, I look forward to making new friends. As gregarious (Continue reading…)
“He’s so smart. I can’t understand half of he’s talking about.” I heard that said of a speaker not long ago. I couldn’t disagree more. Good communication takes into account your target audience and tries to create a bridge between the message and the audience it’s trying to reach. Great (Continue reading…)
Words are a powerful and interesting things. With words we build people up or tear down friendships. They are used to bless as well as to curse. I’m a communication professional. I’m deeply flawed and to make matters more complicated, I’m also Brazilian. Brazilians are often fun, but we’re also (Continue reading…)
Half-way through a great Sunday morning service at The Life Church of Memphis, it hit me: they need new language to help define their uniqueness both theologically as well experientially. And then I realized that there are potentially hundreds of churches in America in the same place. They need a (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more