Posts Tagged ‘iPhone’

@maurilio:

7

Apple’s New Game Changing Content Strategy

Yesterday Apple laid out a new subscription service and broad rules for digital content sold through the iPhone and iPad. Apple wants to make sure all app purchases and subscriptions, such as content from Amazon’s Kindle or Nextflix streaming, only happen inside the Apple Store, it also wants to make sure publishers’ subscriptions outside the Apple Store is never less than what’s offer within an app. But the most significant move might be Apple’s decision to allow customers the option to provide their name, email and zip code to the content providers, as oppose to require them to pass that information on. Running subscription restriction and pricing restrictions will create better margins and cement Apples’ dominance as a content provider. The fact that Apple is betting most of us will choose not to give our personal information to the content providers, (and who would?), is a total game changer. I…

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29

The Day I Lost My Life (or My iPhone)

Yesterday I panicked like I haven’t panicked in a long, long time. As a matter of fact, I can’t remember feeling so lost and out of sorts like I did at the Orlando airport. Most of the time,  I’m very decisive. When things don’t go as planned, I usually have a plan B or C ready to deploy. But that was not the case yesterday. As I walked away from the Hertz rental car return into the terminal, I realized that my iPhone was not with me. It took me all of 5 minutes to notice it was missing. But it was too late. A worker had already taken it from the rental car and kept it. Suddenly disbelief, loss and sheer terror joined me as I raced across the airport trying to not to lose my flight since I had already lost my life, uh, I mean, my phone.…

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