I spent the last four days in Jacksonville, FL where I spoke at the First Baptist Church’s Pastors Conference. I have been at this conference for the past 5 years, but this year I made a point to spend more time hanging out with my friend, and conference leader, Trey Brunson and his entourage of helpers.  I didn’t know what to expect at first, but not only did I have blast with them, I also learned a lot from these guys. Trey is a bright, passionate and resourceful 26 year old who has way more responsibilities anyone his age should have but deals with it like a pro. During the conference some have jokingly commented that my time investment in my young friends was a futile attempt to hold on to my fleeting youth.  Personal aging issues aside, I want, as a communicator, to understand, relate and reach a generation…

Every rule has its exception. In the past few days I have worked closely with few members of what a lot of experts have labeled the most “entitled” generation ever in the history of mankind. However, my experience has been nothing but positive. I’ve been working side by side with creative, hard working and competent young professionals.  Before you decide to fit everyone 20 year old in a high-maintenance and low-return box, consider this. Every person deserves to prove his or her own merit. It’s easy to label someone but hard to change one’s preconceived notions. Give them the benefit of the doubt, expect the best. Simply, treat them like you want to be treated. Give them guidance but let them perform. When you have young talented people working for you, let them be young. Point them in the direction you want them to go, but try not to micromanage.…

They are the most educated and studied generation on earth. Parents, teachers, marketers and communicators want to figure out how to successfully reach millennials. As a parent as well as employer of Gen Yers, I’m always glad to find new, helpful research. Recently, I read in Advertising Age an excellent article by Thomas Pardee on marketing to millennials that I want to share with you. After all, if you’re reading this, your life is and will be impacted by Generation Y. If you want to communicate, sell, or reach them, then: Be Fast Twitter has taught them to write in 140 characters. If you can’t say it fast, then don’t bother, because they can. Be Clever According to Nick Shore, head of research at MTV, funny is the new rock ‘n’ roll. This generation has had access to the best and most clever footage on earth at their fingertips. They…