On Marketing, Technology, and the Christian World
One of the toughest lessons I had to learn as a businessman was to identify and successfully deal with a no-win situation. That’s a very difficult situation for an entrepreneur to navigate because most of us are optimists by nature. We want to believe we can rescue the relationship, deliver (Continue reading…)
Managing expectations is critical in every organization. But it is especially important in the service-oriented businesses where one’s last experience can ruin years of a strong reputation. I was just reminded of how important that is during dinner out last night. Sometimes it is not the big things that can (Continue reading…)
Expectations can help you grow. Unreasonable expectations will only frustrate all parties involved, however. My college organ teacher, (yes, I played the organ during college) Mr. Shanko was a crusty, old, organ virtuoso whose expectations helped me become a much better organist. What I didn’t know, however, is that the (Continue reading…)
You go the extra mile. You reach out and give beyond what you thought you should give, and yet, there’s nothing in return, or at least not the return you expected. Have you been there with a friend, a family member, a spouse? We all have, and some of us (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more