On Marketing, Technology, and the Christian World
One of the toughest lessons I had to learn as a businessman was to identify and successfully deal with a no-win situation. That’s a very difficult situation for an entrepreneur to navigate because most of us are optimists by nature. We want to believe we can rescue the relationship, deliver (Continue reading…)
Dealing with difficult people is not an option; it’s a human dynamic we all face, sometimes daily. Next in this series, I want to address a type we all deal with, especially in lean times: the cheapskate client. There is a big difference between being frugal and being cheap. Frugal (Continue reading…)
Dealing with difficult people is not an option; it’s a human dynamic we all face, sometimes daily. There are different levels and types of difficult people. In this series, I would like to identify a specific type and how I try to deal with them in a professional environment. Anyone (Continue reading…)
I’m often cautious when local media wants to feature one of our church clients because I never know the journalist’s intent and often hidden agenda. Needless to say, I was very concerned when I got a call early this summer from a writer for The New Yorker who was doing (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more