The difference between success and failure in any venture often cannot be attributed to a single incident or cause. It’s usually a culmination of factors including timing, execution, assumptions, economic factors, and more. While much has been written on the success of start ups, one factor usually sticks out in my mind. Recently a friend who is in the process of starting a business told me he was “overwhelmed and not sure of what he was doing.” I can relate to that feeling well. But my advice to him still rings true from the early days of my company, The A Group. My words of encouragement were simple: “Don’t quit. Success is 90% perseverance.” I can’t quantify the percentage. But I know that the great majority of the successes I have seen in my professional career both in business as well as in ministry have been directly tied to my…

Some believe happiness comes from finding themselves in the right places, relationships, job, or income level.  I don’t believe that, and in recent years there is enough evidence from the field of psychology in what I have believed all along: happiness is not a byproduct of success. The opposite is actually true: happy people become successful. After finishing reading Shawn Achor’s book, “The Happiness Advantage,” I bought a copy for everyone on my team.  Shawn’s work is well researched without being didactic. It offers practical steps even for those who are not naturally prone to be happy.  I highly recommend it. One of the points that resonated with me the most came from a 40-year-old study directed by psychologist George Vaillant. He summed up his findings in one word “love—full stop.”  In his words, there are “70 years of evidence that our relationships with other people matter and matter more…

Partnerships are important part of business as well as ministry. Great partners can help you grow while a bad one can be the death of a dream. While we can easily form a partnership, it takes a long time to break one apart, sometimes with dire consequences. Here’s what I consider before going into a partnership with an individual or organization. Trust. If there’s no trust then you should never, ever go into any kind of partnership. If you get the feeling that the other party is waiting for you to mess up so they can get the upper hand on any situation, run for the hills. Respect. Whether it be business or personal, if you don’t respect the leader of an organization, then you shouldn’t create any kind of partnership, no matter how beneficial it looks on the onset. Once, I went to work for a man because I…

Life is a series of negotiations. We negotiate our way through traffic, we negotiate with family, with our boss,  with a car salesman, and with our clients. Some of us are better at it than others. But whether it comes naturally and easy or whether negotiating is hard work, your negotiating skills are on the line every day. In the art of the deal, proper communication is critical. Here are a few things to consider next time you want to get your way. Know your non-negotiables. Some things in life, such as your morals and convictions, should never be up for discussion, and they ought to be truly deal breakers. If you don’t know what they are,  you’ll always find your life in the midst of a mess. Figure out your non-negotiables before your life becomes unmanageable. Know what you want. I’ve seen people try to negotiate without knowing what…

“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios.  After all, that means great PR and lots of new clients, right? Wrong. There are several traps of  such reasoning: It sets the wrong expectations. You will enter an organization at the wrong level. Your first job defines what level of player you are. You do not want to be the “cheap” guy. Trust me on this one. It’s not sustainable. Even if your project is successful and the client loves the results, you have set an unrealistic expectation of cost, timelines, and services. When your next bid comes in at twice the price of your first, your new client will balk. “They’re good but not…

I need encouragement. For someone who sees the glass half full and opportunity during the tough times, I am not a natural encourager. That’s not an excuse, however. If I need encouragement, why shouldn’t those around me need it as well? They do. We all do. Here’s what I know encouragement does for me: It motivates me. A simple “well done,” a pat on the back, or a nod of the head gives me enough motivation to want to do it again, and better. How many times you and I have done a menial task because we wanted to please someone that matters to us? We do it all the time. Those of us with children do it every day. It abates my insecurities. I remember feeling defeated in a job that was not going well. “I don’t have what it takes to get this done,” I had reasoned. I…

Eventually all our assumptions need to be either validated or disproved. In the world of business, the sooner we have clarity on foundational beliefs the better decisions we make with increasingly better results. Entrepreneurs have a sense of timing and intuitiveness that allow us to take calculated and yet successful risks early in our enterprises. Unfortunately this “beginner’s luck” is not a sustainable business practice and the same skill that got us going early on can lead to our undoing. Take online advertisement for example. Intuitively we think that Generations X and Y would spend more time online than any of the previous generations since they are digital natives as opposed to digital immigrants for the rest of the population. As it turns out, Baby Boomers spend more time online than any other demographic*. As a marketer my understanding that 46-65 year-olds spend more time online than their younger counterparts…

I hate email. It’s dying, but not fast enough for me. And since we still need to use it to communicate, I would like to offer some email etiquette guidelines that would make the use of such an antiquated communication tool more, well, bearable. Keep it short. Please no emails longer than three short paragraphs. Unless we are paid by the word or by the hour (attorneys!), we don’t have the attention span to read it. I usually scan it and close the email to read later. However, I seldom go back to it. Maybe never. Ok, never. Use the subject line properly. Create a subject line that makes sense and is relevant to the content of the email. In one day I received five emails from the same person with no subject lines. When that happens, I have not idea how to organize incoming emails and a chances are…

This past weekend my good friend and client, Frank Santora started a church in the middle of Time Square NYC. He couldn’t have picked a more difficult and expensive place to plant a church, but I’m glad he did. People in the city need to hear the gospel in a dynamic and unique way, and Frank is a gifted writer and communicator. Vision is a powerful motivation and one that often doesn’t make sense, but once it grabs hold of us, it can change everything. I had a vision to start The A Group several years before we started it in 2001. I remember a former boss saying, “what you want to do is needed, but I don’t think people will pay for it.” He was wrong. I’m glad. But too often the naysayers win the day and the vision that had been growing within us dies without ever being…

When was the last time you learned something from someone younger than you…much younger? The idea of youth learning from the aged and wiser has been around forever, but I often think of the lessons that those who are younger than I can teach me. Besides helping the elderly figure out technology, young people have something to offer that is uniquely theirs: perspective. As a communicator and someone who leads a team into the uncharted waters of tomorrow, I need perspective. I often seek council of those whose knowledge base is broader and deeper than my own. And more times than not, these individuals are accomplished professionals on the top of their careers–men and women whose life experience and knowledge have grown with their age. But when my job is to communicate across cultures, demographics, and psychographics, my focus must turn to those in my target audience. In times like…