On Marketing, Technology, and the Christian World
“What do we need to do to get us to the next level?” That’s perhaps the one question I get asked the most. While the answer might include strategies like better systems, seizing opportunities, new facilities, retooling business or ministry models, they are all predicated on the most important variable (Continue reading…)
Research tells us that while the millennial generation wants to make a difference in their world, they are not willing to do the hard work it takes to get the job done: “I want to save the world, so I bought this cool bracelet.” This past week I experienced just (Continue reading…)
My best projects have been a team effort. The coming together of two entities, units, or even individuals bring different sensitivities and perspectives that can make a good project, a great one. As I reflect on my successful as well as failed collaborations, I have come up with a few (Continue reading…)
I’m fortunate to have an amazing group of talented and committed people working at The A Group. It’s truly a dream team. And with each new hire, the stakes seem to be getting higher. I like that. Talent, attracts talent and elevates the game for everyone. I have written about (Continue reading…)
Yesterday I co-chaired the media and entertainment day for the Leadership Brentwood program. We began the morning at the Dave Ramsey headquarters in the Cool Springs area, south of Nashville. Dave leads a thriving business with more than a dozen profit units. He shared with the group his list of (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more