Archive for the ‘Client’ Category



Because Ministry Matters: The United Methodist Publishing House New Site

The best projects are the ones that have a big vision, great impact, tough challenges and stretches everything you have learned to date. The A Group has recently launched a website that meets all of that criteria and then some: . Ministry Matters started as a vision of Audrey Kidd, COO of The United Methodist Publishing House. Audrey wanted to bring UMPH’s vast collection of reference, scholarly, practical and inspirational content along with blogs, articles, video and audio together in a true community-focused destination. The vision was clear and so were the challenges: how to integrate UMPH’s multiple legacy databases and systems with a dynamic, user-friendly and social media-rich interface. That’s where The A Group comes in. From the site’s name selection, branding, user interface development, back end content management system and finally database integration, our design and programming teams work side-by-side UMPH’s content and IT departments in creating…

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Sometimes You Need a Fresh Perspective to See the Obvious

As a consultant, too often, I feel I’m telling my clients the obvious. After all, it doesn’t take me long to figure out what they should do next. I forget how immersed I am in my professional career and how much it has become second nature to me. In my years of consulting I have learned that there are three key components to helping a person or organization: expertise, experience and perspective. I tell my clients that they are not paying for my time, but for my expertise. If you’re going to be helpful you have to understand your professional arena well, and expertise that’s paired with experience is a powerful combination. Expertise tells you that A + B = C , but experience knows that if you don’t start with B first and then add A, your C will not be good. Experience gives context to expertise and produces…

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Sometimes Your Best Sales Strategy is a Party

If you have ever met me in person, you know that I’m highly relational. I’m truly blessed to work with people I like. I’m at the stage in my career that I don’t have to pursue relationships that are only financially motivated. This year, instead of paying for a booth at the Catalyst Conference (13 thousand Christians leaders meeting for 3 days in Atlanta), I opted to have a small gathering of clients, friends and even some new friends at a restaurant near the arena. Everyone seemed to have had a great time. I loved it. It was a great fit for my personality and the type of work our branding and development team does: focused, personal and relational. By the end of the evening, our friends and clients were talking unsolicited about the value we bring to them to our new friends and potential clients. I realized years ago…

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