Archive for June, 2013



Church and Ministry Website Usage

In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and ministry website strategy. What statistic do you find most surprising?

Read More

Marketing and the Conversation Strategy

In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a product to the public. As competition grew and more products and services continued to vie for our attention, exposing a product was no longer enough. Marketers then began positioning it within a category or industry. They strived to place products in the minds of consumers by creating an unique promise, claim, or even story. But in today’s social-media drive culture, position is not enough. Consumers want a conversation with their favorite brands. Consumers now want, and will soon demand, marketing that gives them a chance to dialog with their brands of choice. It’s not enough for us to know the story behind our favorite car, soap, or burrito. We now want to be able…

Read More

To Build a Winning Team, Talent is Not Enough

Sometimes the team with the most talent loses. The 2006 Brazilian National team was the favorite to win the World Cup. They were touted as, potentially, the most talented soccer team ever assembled. Yet, the world favorite was eliminated during the quarter finals much to the disappointment of Brazilians worldwide, including yours truly. What happened? How can so much raw talent, experience, and stardom result in such a poor performance? While some blame Brazil’s coach, Parreira, most of us saw clearly the problem play itself out on the field: superstars who could not play together as a team. It was obvious that the players were more preoccupied in looking good individually than winning games together. Individually, they were the best in the world; together, however, they were less than the sum total of their talents. All the talent, pride and praise of Brazil’s “jogo bonito (translated, “the beautiful game”), could…

Read More

How Your Promising New Hire Can Hurt Your Organization

Strategies and implementation tactics are too often built on a single person’s skill set instead of built on a plan that takes advantage of his or her skills and experiences. While some might call such differentiation “semantics,” it is an important principle that when violated can slow down growth and even derail an organization. Unfortunately I have seen this happen time and time again in business, not-for-profits as well as academia. The bright new  head of  “blank” (fill in a key position: IT, marketing, sales, development) comes in and wants to put his or her mark on your organization, and so, too often, all current plans, ideas  and systems are replaced by the new hire with his “better” ones.  While I understand the need to allow your new hire freedom to do his job in a way he can succeed, I also find the wisdom in protecting the organization from…

Read More