Archive for October, 2011



Looking Sharp in a Vest

For today’s Fashion Friday we are talking about a trend in men’s fashion that has made a strong come back in the past few years: the vest. The suit vest has some very distinct characteristics.  For one, vests, are almost always full back, unlike the standard tuxedo vest which has an open back design.  They also have two main style options, being buttons and pockets.  They can come with as few as three buttons to as many as nine, although the standard for a men’s suit vest is five or six.  And also pockets, which can come in a rounded style or as welt pockets, which only show a fold of fabric at the opening. You should never button the last button on a vest, sometimes you might opt to not button the last two, even if it’s casual wear. The vest should fit snug but not so tight that…

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My Bad Parking Lot Experience: Why First Impressions Matter

It’s hard to overcome a negative first impression. Your first gut reaction about a church, a business or even a person,  will determine how you feel about that institution or individual for a long time.  A while back I visited a well-known, fast growing congregation in Florida. I was not doing a secret shopper visit or a communication audit (some might find it shocking that I attend church without getting paid for), but I felt compelled to share with a staff member some of my impressions, specifically my run in with a parking lot attendant. I was cutting it close to get to the church by 8:30 for their first Sunday morning service. As I tried to follow the serpentine of cones that led me around the back of the property and again back to the front, I realized that the cones were not there for the sake of the…

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3 Reasons to Fire a Client

Sometimes you have to fire your clients. That sounds almost wrong until you give it some thought. Early in entrepreneurial career, I would say “yes” to anyone willing to hire me. The reasoning was simple: I needed to eat and someone was willing to pay for what I had to offer. However, over the years I have lost a lot of money and opportunity courting and working with clients who were not strategically a good fit for my company. Until I realized the true cost of working outside my sweet spot, I continually jumped on every opportunity that came my way. What I did not understand for a long time is that for every less-than-ideal client or project we pursued as a business and took on, we gave up the ability to find and work on the projects that were the most enjoyable, most profitable and, therefore, most successful. The…

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