How to Attract More Professionals to Your Church
In a bad economy, Pastor Steve Robinson knows how to get things done. He leads Church of the King, a fast-growing dynamic church in New Orleans that despite Hurricane Katrina, the stock market crash, is managing to build a beautiful new building with cash. Church of the King is starting 3 new campuses this year as well. If you ask him how he has managed to attract generous business people who give liberally to the ministry his answer is simple: turn down the volume and turn up the light. Could it be that easy?
Steve is a great communicator and leader with a strong team guiding the church always looking for new ways to help people in their community to connect with God. But I also know a lot of other pastors like him all over the country who share the same gifts. As a matter of fact, Church of the King has had more challenges in its young existence than most churches will ever face in a lifetime. I have thought about that statement a lot in the past few days since our conversation. It’s still resonating with me.
Church start ups want to be relevant and reach their community, but could it be that our relevance quotient stops at age 25? The assumption is that everyone wants to listen to a rock concert at 9 a.m. on Sunday morning. Not everyone, I guarantee you. I think Steve is right on when he says, “I find that successful professionals don’t want to bring their peers to an extremely loud and dark room for a church service.”
I wonder how much more attractive some of our contemporary churches would be if they pull back some decibels, turned off the fog machine, and brought up the lights so people could see. That sounds so obvious, but if you visit as many churches as I do, you would be surprised.
How about your church? Could it benefit from turning the volume down and the lights up?
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RevDave
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