Archive for August, 2008



Low Tech, High Touch Marketing

I’m often in meetings with CEO’s and business leaders looking for cutting edge ways to reach their customers. I must confess that I love technology–almost as Kip in the movie “Napoleon Dynamite” for those of you who saw it–but technology can be a trap. Today I was reminded that it’s not technology that sells, but creative, self-motivated people behind technology that make the sale. Yesterday I got an email from Courtney Ivey. Courtney works for a men’s store, John Craig, in Orlando, Florida. Earlier this year, I bought a shirt from her during one of my speaking engagements at the Shingle Creek Rosen Resort where her store is located. Yesterday, I got an email from Courtney with 5 pictures she took of her new shipment of Robert Graham shirts. I have gotten more compliments on my Robert Graham shirt than anything else I’ve bought lately and have wanted to buy…

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The Art of Traveling Well Part I: Planning

I travel a lot, more than I’d like. People are often puzzled by my busy travel schedule and seemingly calm demeanor about it. Interestingly, I book all my trips and have done it for decades. But traveling well is something you learn with time and experience. I’ve decide to write a few posts on the art of traveling well to help some of you who are fortunate enough not to live out of suit case catching flights, and worst–connecting flights–all over the place. This one will focus on the trip planning. Subsequent posts will deal with how to choose your travel wear, things to know about airport security (you never want to hear “cavity search”), and productivity tools while on the road.Book Your Trip ASAP If you’re going to fly to your destination, then you must book your ticket as soon as possible. With rising costs of fuel, airline tickets…

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Top 10 Ways to Get in Trouble with Twitter

I’ve been Twittering for over 90 days now, and I must say it has been a great tool to build community instantly. While I’ve loved the positive aspect of Twitter, I must, in all fairness to those of you who are new to this social network or are contemplating signing on, share my experience with Twitter’s dark side. In case you’re wondering about my list, not all of it happened to me. Ok, most of the list is “loosely based” on my personal experience. Well, maybe all of it is. Ok, enough already. Here’s my top 10 ways you can get in trouble with Twitter:10. Post fun tweets about your Vegas vacation and watch some crazy, anonymous fundamentalist jerk turn you into this money-spending, luxury-loving, pleasure-driven Satanist on his loser hate blog. (Do I sound bitter?). I guess what happens in Vegas should really stay there. 9. Post about a…

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