If you’re going to lead anything you need to learn to communicate across generations. Most of us have no problem communication with those are older than we are, but we often stumble when dealing with the younger generations. I have studied, worked with and watch e generation that prefers learning in a non-sequential, mosaic way–no…
The best projects are the ones that have a big vision, great impact, tough challenges and stretches everything you have learned to date. The A Group has recently launched a website that meets all of that criteria and then some: MinistryMatters.com . Ministry Matters started as a vision of Audrey Kidd, COO of The United…
I never saw it coming. The voice on the other end of the phone said in a frail but determined way: “If God gives me four more weeks of life I will finish this book. I’ve been working on it every day.” My eyes swelled up with tears immediately. The man speaking those words, Billy…
Traditional publishing is not what it used to be. The digital revolution has now reached book publishers and for the first time ever, electronic titles outpaced hardcovers on Amazon.com. Publishers everywhere are downsizing, and even long-time NYC headquarters are being moved away from the city to cheaper rent in nearby Connecticut. Christian publishers are not…
When I first began The A Group some nine years ago, it was designed to fit a need within the Christian landscape for strategic marketing solutions. Being strategy driven instead of product, we birthed The A Group Technologies as communication shifted from print to online, to social media and now into mobile platforms. We have…
I’m blessed to be able to sit in strategic meetings with great people who work for several different Christian Publishing Houses. In years’ past I heard comments such as “our competitor is getting heavy into fiction. We need to buy more fiction work and be competitive.” But in time, the publishing house that had been…