There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe it’s a difficult transition, if not an impossible one under the current…
I recently attended a fundraiser where the opening video was so poorly produced that instead of help the cause, I believe it actually hurt it. The excuse was a familiar one, “it’s about the stories and not the production,” was the reply to my text on how bad the video was. The truth is that…
“I think our pastor is spending too much time on his blog,” said the voice on the other side of the phone. I had to disagree with the caller and spend some time talking with him about why blogging was one of the best way for his pastor to spend his time, even if it…
We have just launched the latest redesign of Cross Point Church’s website. I love the way the site looks and the way it accounts for multiple campuses. But my favorite feature is how simple the site makes to share content anywhere online. As a part of our MediaMachine back end tool, all the code and…
Everyone has to win. I believe that about most exchanges in life, and more so when talking about business. I have spent a lot of my life arguing with brilliant software engineers and developers about the need to create the administrative back end of software as easy and beautiful as the user interface. “We must…
I’m often cautious when local media wants to feature one of our church clients because I never know the journalist’s intent and often hidden agenda. Needless to say, I was very concerned when I got a call early this summer from a writer for The New Yorker who was doing a feature story on Faith…