Since we started The A Group 9 years ago, we have been giving Christmas gifts to our clients: expensive cookies, designer pen, leather notebooks, engraved pad-folios to name a few. However none has elicit the volume of feedback through notes, calls and lots of social media mentions as this past year’s gift: The A Group…
Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information well. Here’s how Wikipedia describes…
I hear a lot about alignment lately. Business and church leaders like to talk about being aligned with mission, staffing, and consumers. It sounds great in meetings. It usually makes people think that you very smart when during any discussion you say “but we must make sure we have alignment here.” Try it next time…
I chose “Making a Difference” for my blog title years ago because when I started The A Group, my intent was to help churches, ministries and businesses to make a difference in the lives of people in their communities and around the globe. And we have. Over the past 9 years we have helped our…
Last week we closed on the sale of our house. We lived there for almost 11 years. Here’s what’s interesting about the sale of our house: we put the house in the market on a Thursday, had an open house on Sunday, and had a full-price offer within a week, and closed in 6 weeks….
Protestants have been on the marketing bandwagon for a long time, but our Catholic friends have not embrace it until recently. This video is from Father Vic on the behalf of the Roman Catholic churches of Brooklyn, Queens and Long Island. This was part of a “confessional campaign” to drive people to confession before Easter….
When I found out that my current lawn service did not mowed grass in my new neighborhood, I decided to call on a few people who have left cards or mailed pamphlets to my new house. One that caught my attention was Will’s Lawn Service. Will is a 15-year old 9th grader from the neighborhood,…
I’m often in meetings with CEO’s and business leaders looking for cutting edge ways to reach their customers. I must confess that I love technology–almost as Kip in the movie “Napoleon Dynamite” for those of you who saw it–but technology can be a trap. Today I was reminded that it’s not technology that sells, but…
Historically, the first weekend of the New Year is a great opportunity to reach out to your community with a New Year series. 2008 was no exception. All of our clients who spent the time to plan, design, and promote a new teaching series saw a significant jump in their weekend attendance compared to previous…