@maurilio:

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Renewing Creativity

Regardless what we do for a living, creativity is part of our lives on a daily basis. From problem solving, to bringing a vision to reality, to navigating through a busy street, we use creativity to make our existence  fresh everyday. Last night I watched the Addams Family musical on Broadway. It was a fun and extremely well produced show, but beyond the entertainment value, these types of events renew my creative reservoir. They allow me to see something beautiful that lived in the minds of people before it became something I was able to experience. I’m thankful to be able to able to visit museums, shows and experience art in order to keep my creative juices flowing. How do you refill your creative reservoir?

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10

I Knew a Lot More About Life When I Graduated From College Than I Do Today

I’m sure I was smarter back at my college graduation days. Certainty was not a problem and I was prepared to take on the world. So I thought. But time has a way of teaching you lessons no one else can. So I’m a bit older and perhaps somewhat wiser, I hope. Here’s some of my certainties at age 22: Life is black or white. You’re either on the side of truth or not.  At 22 I saw a world with very few shades of gray. It was either right or wrong and ambiguity was the playground of the weak. God was precise and predicable. Somehow the God of my early twenties was more like a German engineer than an artist. He was like a machine with a defined pathway to action and subsequent reactions rather than a mysterious and yet gracious being who eludes being imprisoned by human intellect.…

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22

The Pastor Said What? Pulpit Blunders

Public speaking is a difficult skill. You have to engage an audience that’s easily bored. Pastors have some of the most difficult jobs for any communicators out there. They have to produce fresh and relevant content every week, sometimes two or three times a week and present to critics, uh, members who expect their pastor to be on par with world-class communicators. While most every week my pastor friends do an amazing job, they’re also human. Here’s a list of things I wish I had never heard a Pastor say. No names here, you know who you are: Let’s bring the whole tithe in the whorehouse of the Lord, uh, storehouse that is. Lot pinched his tits. No, he pitched his tent. Did I just say that? I’ve upped my pledge to the building campaign, now up yours. I get paid to be good. You’re good for nothing. Let everything…

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18

What Not to Wear at the Gym

For the Fashion Friday edition of my blog, I’m hitting the gym hard. Whether you work out at a private club, the Y, or a community center, your gym is a place where health, fitness and personal well being should rule the day. But it also can be a scary place where the lack of a published dress code can blur the line between appropriate sport’s attire and inappropriate and often objectionable wear.  Since we communicate a lot non-verbally with our appearance, I’m compelled to help a growing number of people who need a gym fashion intervention. The rules are always changing along with the times, but today, here’s my list of what not to wear at the gym: No shades in the gym. Even if you had eye surgery, stay home until you can walk around without looking like a goober. Wear white shorts only if—nah, just don’t do…

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16

You’re Stuck. Now What?

There’s nothing worst than being stuck. That’s a place where you’ve tried everything you know, every trick in the book and nothing has worked. And now you find yourself not able to move forward, upward, sideways or even backwards. The odds are you’re stuck right now trying to figure out what to do next. Some part, or facet of your life is paralyzed, literally stuck. You can’t make a move because, from where you are, there are no moves to make. And now what? Maybe it’s your career. After all the years of school, work or both, you should be further ahead, but you’re not. You’re stuck. Maybe you’re caught in a relational nightmare. You’re tried everything you know to move out of this bad place but nothing has worked. What once promised so much happiness is now a source of pain and regret. You’re stuck. Finances are always getting…

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26

Stupid Stuff I Can’t Believe I Said

Words are a powerful and interesting things. With words we build people up or tear down friendships. They are used to bless as well as to curse. I’m a communication professional. I’m deeply flawed and to make matters more complicated,  I’m also Brazilian. Brazilians are often fun, but we’re also blunt in ways that make southerners blush. Over the years I have tried not only to adapt to my new adopted country, but also temper my not-so-subtle foreign ways.  I have not always succeeded. Here’s some memorable exchanges I wish I could have taken back: “I have the best hair money can buy” jokingly to a gentleman at a church I was interning as he commented on how much he liked my hair. I didn’t realize he was wearing a toupee. (it was a good one, after all) “When are you due?” To my non-pregnant waitress at Cancun restaurant. Twice.…

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57

Narcissism, Social Media, Christianity and Me

I knew I was in trouble even before I began reading a very thought-provoking post on social media by Mitch Joel, Confessions of a Narcissist brought to my attention by Mike Hyatt.  The title alone was convicting. In his post, Joel unplugs from the Matrix long enough to see what we have often feared would happen: a feeding frenzy of the cult of ME. Social media has empowered narcissism to a new level and given it legs to run amuck. He poignantly writes: The true destination for most of our online endeavors really are the new media equivalent of the biblical statues that were presented as deities. These digital shrines that we create to ourselves. The post hit  a nerve with me. Intellectually I know that social or any type of media is inherently neutral. Unlike some who believe Facebook, and Twitter and whatever new social network a 19 year-old…

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16

Can a Purple Cow Endure?

“You know we can’t be the Purple Cow forever, ” said the voice on the phone. That was 4 days ago, and I can’t get the conversation out of my mind. In case you haven’t read it, “Purple Cow” is a book by celebrity marketer Seth Godin that says: “You’re either a purple Cow or you’re not. You’re either remarkable or invisible.” I like to think of myself as a purple cow. Well, if I don’t pick up my running mileage I’ll be a different kind of cow, but none one us wants to believe that we’re no longer remarkable or that we now work for a boring, invisible or irrelevant organization. Mr. Godin and others have written a lot about becoming a purple cow, but once we get our colorful cow status, how do we stay there? Very few have been able to sustain purple cow status for a…

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4

How to Give The Perfect TED Talk

The TED conferences in Long Beach and Palm Springs alto have featured some of the best minds in worlds of design, entertainment and technology. Famous for its 18-minute limit per presentation, TED talks have been streamed online millions of times. Recently, Fast Company published a controversial article titled “Is TED the New Harvards?” proposing that TED will become the Harvard of the future. I’m not sure about that, but one thing is for sure TED talks are a hot commodity. If invited to present, you’ll have less than 18 minutes to wow the audience that pays $6,000 to be there and the subsequent millions who might watch your presentation online. Talk about pressure. But don’t fret There’s help. Sebastian Wernicke, an engagement manager at Oliver Wyman and former bioinformatics researcher, did a statistical analysts of all the publicly available TED talks and used it to create tedPAD—a TED talk generator…

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16

3 Questions You Must Answer Before Launching a Website

“we have a technology problem,” is what I often hear from a client or potential client, but while that might be true, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we have developed a sophisticated platform for media-rich tools as well as a powerful and easy-to-use content management system. While I’m happy to sell our products to anyone who needs faster, easier and overall better technology, I’m always careful to make sure people understand that’s the communication strategy that drives the technology and not the other way around. This might sound simplistic to some, but I can tell you from personal experience that many churches, businesses and not-for-profits believe that a shiny new website, a powerful digital media tool, or an iPhone app will cure their communication problems. They won’t. What…

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