Turtleneck sweaters are one of those winter basics that never go out of style. Every man should have a basic black turtleneck. This Fall the turtle returns, but not in the supporting role of years’ past, but as a leading piece. Texture and bold, jewel-tone colors make this season’s version stand out. When paired with an dark suit or jacket, a bright turtleneck can breathe life back in to the drab black-on-lack from past seasons. Are you a fan of the turtle neck?

Every Christian has a story of redemption to tell. One would be hard-pressed to find a better story-teller than author Max Lucado. Max has been a best-selling author for over two and a half decades. I remember reading my first Lucado book during my graduate school days. Chances are that if you’re a Christian, you have read some of Max’s books. I was thrilled as my company, The A Group, was chosen by Zondervan Publishers to lead in the efforts of getting Max’s latest release to the public. Our team under the leadership of Tami Heim, created a comprehensive marketing campaign that includes cover design, art direction, all traditional media, PR, social media and even a media-rich website with its own mobile app option for iPhone. Our intent is not only to market a great book, but to allow its important message to live beyond the written pages and to…

The Southern Baptist Convention is considering a name change. “SBC president Bryant Wright has appointed a task force to explore the poss of a name change of the Southern Baptist Convention,” read the tweet from Thom Rainer, President and CEO of LifeWay. That’s the kind of news that gets a branding professional all fired up.  It’s not hard to reason that not all Baptists are southerners and therefore the current name no longer reflects the true nature of the organization. While I’m not part of the SBC decision-making process or involved with this project, I hope the task force considers these branding laws as they explore a new name. A new name does not mean you have a new brand. New packaging without changing the product or experience only goes so far. Churches that changed their names in the mid 90’s to appear more community friendly but failed to change…

We fear that Wall Street is still spiraling out of control, our economic system might in total chaos and the sky  might be falling as well. While I find myself very concerned about our financial future, there’s something about a shake down in the way we do business that excites me. In my experience, difficult times for the business-as-usual approach always opens up new opportunities for creative, nimble and entrepreneurial organizations or individuals to find a break that fat, entrenched and risk-averse big business cannot or will not pursue. I started The A Group in November of 2001, a few weeks after 9/11. Most people thought I was crazy because of the overall fear and paralysis in the marketplace. “Boy, I hope you’ll be ok; these are difficult times,” I heard over and over during the early days. And they did represented the reality of the day. People were looking…

“That’s just who I am, and I have made peace with that.” I could not help to eavesdrop on the conversation going on next to me. The gist of the whole thing was that the man speaking those words had come to grips with himself, more specifically, with his weight and whatever other dynamics that go along with being a large person. I struggle with that statement every time I hear it. There’s something good and even healthy in realizing who you are, and as the Bible says we are “fearfully and wonderfully made.” Understanding that God created us uniquely and for a purpose is a great place to be psychologically because culture tries hard to define for us whom we should emulate, how we should look and act. It’s comforting hearing from people who do not buy into all  of that. But there’s a darker side of that statement…

Men and hair coloring have been taboo subjects. For some the conversation is just as “off the table” as the “don’t ask, don’t tell” gay policy for the military. But regardless of its status, men’s home hair coloring business is booming. According to industry experts, it grew by over 10% during 2010. Men, gray hair can make you look distinguished or it can make you look old and tired. Sometimes it lends credibility and other time it lands you a date at the retirement home for a 4 p.m. dinner.  I know guys who gray prematurely and find themselves mostly gray in their mid 30’s, and I also know guys in their late 40’s that have not shown any signs of graying–not fair, but true. Whatever you decide to do about it, you should feel comfortable with the decision. Recently, Patrick Dempsey became the face of L’oreal’s new men’s home…

Your dream venture might never happen not because it’s not a good idea or it’s not needed, but because it might be under resourced.  Entrepreneurs in their zeal to get their dreams birthed usually shortchange the true cost of what it takes to create a sustainable business. Here’s some of the most common mistakes: You don’t pay yourself enough. In order to get the business going, entrepreneurs will often pay themselves very little or nothing at all. That’s not a sustainable model. If the business cannot pay you a decent wage in a short period of time, then rethink your model altogether. Your financials, income/expense projections are unrealistic. I was guilty of this for years. Being optimistic, I have always projected high on the income, and being very frugal, I default to thinking things cost a lot less than they actually do. Unrealistic targets can put too much stress on…

Whether you are ready to launch a new website, program, software, retail store, new product or even a new church campus, you need to know when it’s ready–not halfway and not overdone, but ready. I have coined a term for what the perfect launch stage, I call it “critical mass.” When launching something new, our tendency is to err on two opposite sides: too much or too little. Too much, or sometimes called “overkill,” can delay a project launch date, increase the budget and make it cumbersome and difficult to understand or navigate. I remember working on a software project that started out as a simple idea to solve a straight forward problem. During development it grew and by the time it finally launched, late and over budget, it was bloated and difficult to learn. Sadly, the extra features that cost the most and delayed the project were not as…

The double-breasted jacket has come back in a big way this year. It’s not the same version of the 1930s gangsta look or the 1980s resurgence with big lapels, extra thick shoulders pads and brass buttons. Labels are keeping it youthful and fun but making it more fitted, softer lines around the shoulders and using interesting fabrics. The fun part comes from paring unconventional shoes, no socks and bright colors. Some of you might feel the urge to reach way back into your closet and pull out your “vintage” double breasted jacket. Before you risk it, take a look at these new Fall and even Spring releases. If you are still not sure, ask your wife, girlfriend, mother, uh, not your mother, she thinks you look great in anything. What’s your take on the new double breasted jacket resurgence?

We purposely don’t have many sacred cows in the businesses that I run. We adapt and change fast and have become “platform agnostics” so we can server our clients better in a fast-changing business environment. Sacred cows only slow things down and are always self serving. There are three things, however, that we fight hard never to compromise. And if we ever do, we are quickly reminded of their importance and why after all these years, they are still relevant. We call it our 3 C’s. These core values are more than just posters on a wall or words on a website. These helped form the DNA of  these businesses and have everything to do with the environment we create internally. We take our time to hire someone at The A Group, so managing them is an easier process. C is for Character Character is a foundation of any success…