Churches cannot grow  strong using a side-door strategy. Side doors are everything else a church does besides teaching the gospel and helping  people grow in their faith. Somehow along the way, church leaders have decided that music concerts, recreation programs, cafeterias, schools, bookstores and even quilting groups were church-worthy pursuits and a proliferation of side-door ministries began to show up in large churches. At the end of the day, none of them, I’m convinced, can grow and keep a church healthy. If the world of marketing, we call this problem, line extension, or the adding of products and services to a brand until it’s diluted and ineffective. A while back I visited a church that reminded me of the dangers of line extension. What started as an outreach ministry of the church years ago, suddenly began to take a life of its own and became a huge resource and energy…

Some of you have asked me lately what are some looks that can easily transition from Fall to Winter. I have put together options that would work for most men and are not too “out there.” While these are expensive name brands, you can find similar options most any place. Just take the inspiration from the designers and go hunt for a bargain. If you look hard, you’d be surprise of the stuff you can find at places like T.J.Maxx and Stein Mart.   What’s your favorite look in this collection?

Authenticity is the new oratory device of the day for Christians. Self disclosure and complete openness have never been so popular among evangelicals. The days of leaders who spoke from a strong tower of knowledge, holiness, and utter discipline seem to be numbered. Over the past decade I have seen a communication shift that takes speakers and authors from a place of strength and knowledge alone and puts them in a more honest, imperfectly human dialogue context with their audience. I have personally enjoyed this shift. It resonates with my fallen nature and helps me to know that even those whom I admire struggle like I do. Lately I have been concerned with the inevitable abuse of the authenticity device. As the pendulum swings from the bully pulpit of years past into the self-disclosing conversational approach of our social-media rich environment, it continues past center into what I call the…

Google and search engines are ruining our lives. I’m convinced of it. Sure, we can now find everything we want to know about any given subject by typing a word and hitting search. Now wait. We don’t even have to finish typing the word. Magical internet search engine elves anticipate our search criteria and fill in the rest of word or phrase for us, most of the time with eerily accuracy.  What’s so wrong about that? Well, the instant retrieval of exactly the information we search for is convenient for sure, but it is doing away with a part of my past I wish I could still have: serendipitous discovery. I remember looking through the card catalog and pouring through stacks of books in my college library in search of a book and finding authors and titles that were not even on my radar, but due to the “analog” nature…

For today’s Fashion Friday we are talking about a trend in men’s fashion that has made a strong come back in the past few years: the vest. The suit vest has some very distinct characteristics.  For one, vests, are almost always full back, unlike the standard tuxedo vest which has an open back design.  They also have two main style options, being buttons and pockets.  They can come with as few as three buttons to as many as nine, although the standard for a men’s suit vest is five or six.  And also pockets, which can come in a rounded style or as welt pockets, which only show a fold of fabric at the opening. You should never button the last button on a vest, sometimes you might opt to not button the last two, even if it’s casual wear. The vest should fit snug but not so tight that…

It’s hard to overcome a negative first impression. Your first gut reaction about a church, a business or even a person,  will determine how you feel about that institution or individual for a long time.  A while back I visited a well-known, fast growing congregation in Florida. I was not doing a secret shopper visit or a communication audit (some might find it shocking that I attend church without getting paid for), but I felt compelled to share with a staff member some of my impressions, specifically my run in with a parking lot attendant. I was cutting it close to get to the church by 8:30 for their first Sunday morning service. As I tried to follow the serpentine of cones that led me around the back of the property and again back to the front, I realized that the cones were not there for the sake of the…

Sometimes you have to fire your clients. That sounds almost wrong until you give it some thought. Early in entrepreneurial career, I would say “yes” to anyone willing to hire me. The reasoning was simple: I needed to eat and someone was willing to pay for what I had to offer. However, over the years I have lost a lot of money and opportunity courting and working with clients who were not strategically a good fit for my company. Until I realized the true cost of working outside my sweet spot, I continually jumped on every opportunity that came my way. What I did not understand for a long time is that for every less-than-ideal client or project we pursued as a business and took on, we gave up the ability to find and work on the projects that were the most enjoyable, most profitable and, therefore, most successful. The…

I remembering hearing “if you don’t want to look like a clown, don’t mix your patterns.” Most guys are comfortable putting together solid ties and striped shirts or pairing a patterned shirt with a solid tie.  Forget what your mother told about the evils of mixing patterns and put aside your fear of looking like a clown. If you keep in mind a couple of simple rules, you can look sharp in a very dynamic combination of mixed patterns. Before you decide to mix your patterns, remember this: Opposites attract. If you have a dark shirt, then go for a lighter tie. Unless you’re going monochromatic, contrast is always a good thing Decide who is boss.  Two strong patterns together comes across more like a shouting match than beautiful dissonance.  Look for dominant/subtle combinations. Much like good design, you should decide where your focus point is. When everything screams “look…

I’ve been in a lot of church board meetings. A LOT. For the first 15 years of my professional career, I was on the staff side of the table. Since I valued my job and wanted to keep it, most of the time, I often just sat there quietly as people disguised bad advice in spiritual terms. Well, mostly quietly anyway. For those of you who know me, you understand that I don’t do “quiet” very well. There are a lot of great business men and women of faith in church boards that have inspired and mentored me throughout my career. And there are some who should never have been there in the first place. I’ve heard a lot of bad advice and theology dispensed by volunteer leaders cloaked in the guise of concern and spirituality. Here’s a short list of stuff I’ve heard through the years that have stuck…

Nothing has had a greater impact on how I do business than text messaging. Not long ago, I was on a conference call with someone in Texas, someone in Sao Paulo, Brazil and I was in a car driving through New York City. The conversation sounded clear in spite of the thousands of miles and time zones separating us. However, I believe nothing has revolutionized more the face of business in the last decade since the proliferation of email than text messaging. Just a few years ago, text messaging was seeing as an annoyance designed for teens and not a serious tool for business professionals. But lately, I have seen a major shift in how my busiest clients want to communicate. Some, if not most, of my clients fit into the type A, let’s-get’em-done category. They value getting quickly to the bottom line. They prefer the succinct, and yet effective…