I love artists. My parents owned an art gallery growing up in Brazil, my father is a plastic artist, and I have done a lot of graphic design in my past. My company is always looking for creatives in video, web, and print. I love meeting young talented people who bring fresh ideas and new sensitives to our portfolio. Good work from young creatives is like looking at the world through a fresh set of eyes. But often, managing creatives can be difficult and downright painful. I often get asked during the interview process at our company what I’m looking for in a creative hire. Here’s my wish list: Speak up. Don’t be afraid to bring your perspective into a project. That’s what we want from you–your youth and everything that comes with it. Be teachable. Your design video is not God-breathed and, believe it or not, it can be…

The best projects are the ones that have a big vision, great impact, tough challenges and stretches everything you have learned to date. The A Group has recently launched a website that meets all of that criteria and then some: MinistryMatters.com . Ministry Matters started as a vision of Audrey Kidd, COO of The United Methodist Publishing House. Audrey wanted to bring UMPH’s vast collection of reference, scholarly, practical and inspirational content along with blogs, articles, video and audio together in a true community-focused destination. The vision was clear and so were the challenges: how to integrate UMPH’s multiple legacy databases and systems with a dynamic, user-friendly and social media-rich interface. That’s where The A Group comes in. From the site’s name selection, branding, user interface development, back end content management system and finally database integration, our design and programming teams work side-by-side UMPH’s content and IT departments in creating…