On Marketing, Technology, and the Christian World
There is an audience for just about everything. Really. Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The next best thing to pet salvation in a Post Rapture WorldAccording to Mr. Centre, he has (Continue reading…)
The question is almost always the same: how can I improve my __? Whether the question refers to a skill, a product, an experience, it’s ultimate about a brand. How can I improve my brand, then becomes the question. There are corporate, product and individual brands. A brand represents a (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more