Posts Tagged ‘sociology’



Today’s Communicator Must also be a Sociologist

As a marketer and communicator, I’m always looking for trends. I have noticed that my 16 year-old son hasn’t asked me to buy him songs from iTunes in a while now. I know his appetite for music has not subsided and since his allowance has been, should I say, suspended, I know he hasn’t been buying any new tunes lately. Yesterday I asked him where he and his friends are getting their music. His answer surprised me: Youtube. Interestingly, Marcus’ generation is not interested in owning their music. They’re happy to stream it from anywhere they can. That’s a major shift from the millennials. While the marketing implications of how a generation behaves is important, the entire exchange reminded me that as a marketer and communicator I must also be a sociologist. According to Wikipedia sociology is defined as: The study of society.[1] It is a social science—a term with…

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