Posts Tagged ‘retail’



Uniqlo: A Lesson on Brand, Retail and Business Strategy

This past weekend I happened upon Uniqlo on 5th Avenue in Manhattan. I must confess, I didn’t know anything about the brand, but after shopping in its brand new 90,000 square foot flagship store, I have become a fan. I’m enthusiastic not because I like their clothing, which I do, but because in a time where retailers are struggling to “make it,” Uniqlo seems to have figured out what we want. The best way I can explain the brand is by saying that Uniqlo is for clothing what Ikea is for furniture, but with better quality stuff. Uniqlo started in Japan and was once a men’s clothing store. Now it’s making a play as a global brand. Here’s what I think these guys have gotten right from a branding, marketing and business model. They design and produce their own clothing line. They are not competing with everyone else for the…

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This is How Traditional Retail is Going to Survive

Traditional retail is in trouble. More and more people are buying products online. It’s convenient, easy and, for the most part, cheaper than going on a shopping expedition to the local mall. Retailers have noticed that and are trying to figure out what they need to do in order to be competitive. Unless you are Walmart, the retailer behemoth, you know that you can’t compete purely on price. Not long ago while exchanging some Christmas gifts at The Buckle store at the Cool Springs Mall,  I was reminded that as far as retail is concerned there’s still no substitute for a great sales person. I went to the store to exchange of couple of items with no intention of spending any extra money. An hour and a half later, I left with three extra bags. I was thinking on my way out of the store, “what just happened?” Well, I…

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