On Marketing, Technology, and the Christian World
Sometimes you are not in your best game. Things go wrong, and you know what just happened is in no way close to your best effort. You or your team fail your customer, client, or audience. So what should you do as a leader? Recently I ate at a restaurant (Continue reading…)
Managing expectations is critical in every organization. But it is especially important in the service-oriented businesses where one’s last experience can ruin years of a strong reputation. I was just reminded of how important that is during dinner out last night. Sometimes it is not the big things that can (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more