Posts Tagged ‘old age’



Technology: Don’t Underestimate Your Audience

We underestimate our audience all the time. That’s even more true when it comes to technology. As I type this blog, the lady sitting next to me is reading a book on her second-generation Kindle. She’s well into her 70’s.  One of the perpetuating myths I run across often is that people do not know how to use technology. Usually it goes in the form of “our people are not very good with technology. They are ten years behind.” What we have forgotten is that technology is now ubiquitous. It’s not an end or a statement anymore—perhaps it is for the cutting-edge technophile who’s looking for the latest gismo with an on and off button. But today, communication and technology are synonymous. Technology is  no longer a luxury or even a choice. Even the older generations are now becoming digital users. If they want to be a part of their…

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