The question is almost always the same: how can I improve my __? Whether the question refers to a skill, a product, an experience, it’s ultimate about a brand.  How can I improve my brand, then becomes the question. There are corporate, product and individual brands. A brand represents a promise that it makes in the mind of its intended audience. A successful brand evokes positive feelings and delivers in its promises. We all want to improve and grow, but the answer to that question is not as obvious as you might think. Before we can get to the next level, whatever that might mean, we must know at least two critical concepts. What’s my brand promise? Who’s my audience? Your Brand Promise. That’s what your audience/customer/client can expect to get from you. Walmart’s brand promise is simple: everyday low prices. There’s a lot of things you don’t expect from…