Posts Tagged ‘new year’



New Year’s Resolutions Revisited

Most people who make new year’s resolutions don’t follow through with them. Statistics say only 12% of those do see their resolutions come to fruition.  I say we need a change of perspective. As a marketer, I’m a big fan of re-purposing, re-packaging something that’s still useful but has been rejected by an audience because it’s perceived as no longer relevant. Our current new year’s resolution fits the category well. Maybe we should call it an annual refocusing, but no matter the label, here’s why I think we should stop and think through what we’re doing: Make sure you still want to go where the tracks lead you. It’s easy to realize you need a life change during a crisis. If any area of your life, such as your career, marriage, or finances are in deep trouble, you know it’s time for a major overhaul. But what happens when you’re…

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3 Reasons to Fire a Client

Sometimes you have to fire your clients. That sounds almost wrong until you give it some thought. Early in entrepreneurial career, I would say “yes” to anyone willing to hire me. The reasoning was simple: I needed to eat and someone was willing to pay for what I had to offer. However, over the years I have lost a lot of money and opportunity courting and working with clients who were not strategically a good fit for my company. Until I realized the true cost of working outside my sweet spot, I continually jumped on every opportunity that came my way. What I did not understand for a long time is that for every less-than-ideal client or project we pursued as a business and took on, we gave up the ability to find and work on the projects that were the most enjoyable, most profitable and, therefore, most successful. The…

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I Say Yes: My 4 Promises for 2009

It’s a new year and this time I decided not to make any new year’s resolutions. Instead, I’m going to make new year’s promises. While some might say this is simply a matter of semantics, it’s important to me to make the distinction. It’s easy for me to break a resolution, but a promise, well, that’s a big deal. In 2009: 1. I promise to say yes to God’s prompting on my life. I’ll say yes to divine appointments even after a long day when I’m looking forward to flying home with hopes of no one sitting next to me. 2. I promise to say yes to my family every time I can. It’s easy to shut down my wife and sons with the simple, “no.” But I promise to yes every time I can and only to say no when there’s a better yes waiting for them. 3. I…

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