On Marketing, Technology, and the Christian World
Most people who make new year’s resolutions don’t follow through with them. Statistics say only 12% of those do see their resolutions come to fruition. I say we need a change of perspective. As a marketer, I’m a big fan of re-purposing, re-packaging something that’s still useful but has been (Continue reading…)
Sometimes you have to fire your clients. That sounds almost wrong until you give it some thought. Early in entrepreneurial career, I would say “yes” to anyone willing to hire me. The reasoning was simple: I needed to eat and someone was willing to pay for what I had to (Continue reading…)
It’s a new year and this time I decided not to make any new year’s resolutions. Instead, I’m going to make new year’s promises. While some might say this is simply a matter of semantics, it’s important to me to make the distinction. It’s easy for me to break a (Continue reading…)
Delivered by FeedBurner
I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more