On Marketing, Technology, and the Christian World
Christian industry businesses run by non Christians cannot succeed. I know that’s a bold statement, but after years of watching large conglomerates buying Christian music labels, publishing houses, retail stores and failing to make it work, I’m more convinced than ever that a non-believer cannot successfully lead a Christian businesses. (Continue reading…)
As a church consultant, I have resisted the trend to define and template what some call a contemporary worship experience. I’ve had pastors ask me what to sing, what to say and even what to wear–often that turns out to be what NOT to wear. However, North Point Church did (Continue reading…)
Even though I think their theology is flawed–we’re gonna have a big breakfast in heaven–this video just make me happy! center this[youtube=http://www.youtube.com/watch?v=dYqM9-Fj0Pg] In the clip, Minister Cleo Clariet and his fiancé Katherine Lane are shown singing on “The Kay Bain Show” in Tupelo, Mississippi in May or June of 2004.Clariet (Continue reading…)
I travel all over the country visiting some of the most innovative churches around. It’s rare when I run into an experience that touches me deeply, and I recognize it as the latest trend that will sweep the country. It looks like the Worship Team from Faith Community Church is (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more