The ways in which we communicate are changing very, very fast. The pandemic has accelerated changes that would have taken years to take full effect and are now happening in a matter of months.
Much like you, I want the work I do to mean something. I want my efforts to produce fruit, and I want the people and organizations I help to thrive, not just survive.
I have a few predictions of what’s in store for those of us who want to reach people using marketing strategies and tactics. These have been trends I’ve seen growing in 2020 and some that have appeared in the past few days even, but can fundamentally change how we reach people.