The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and relevance. First, let me define legacy organizations: movements, groups and churches that are in their second or third generations of existence. Some critics have accused these legacy organizations of becoming irrelevant thus finding themselves in trouble trying to recruit new followers, fund their programs and budgets and survive, much less thrive, in current economic challenges. But that’s not what I see happening in the American Christian landscape. While some might be out of touch, most of these ministries are led by godly men and women who are passionate about evangelism, missions, discipleship, social justice and serving and are trying very hard to advance the cause of the…