I have been puzzled about Google’s inability to do well in the social media space. I have watched them take over Blogger and instead of making it better and more relevant, they managed to lose market share. There were another string of failures like Dogeball, Jaiku, Lively, Buzz and Wave. Even Orkut, the largest social network in Brazil, is now losing the Brazilians to Facebook. I have seen several of my friends migrate from Orkut recently. It wasn’t until a recent article in FastCompany profiling Larry Page, Google’s CEO, that I got a clue into the search giant’s ineptitude at social media. As it turns out, Larry does not use social media. Now it all makes perfect sense. Organizational culture is driven from the top. It makes sense that what the leadership values, their passion and interests get researched, funded and developed. It’s interesting to me that such a large…