This is a Fashion Friday Mashup. It’s as much about a fashion trend as it is about how to create a brand and a customer experience that matches the brand promise. This week I bought my first pair of Imogene + Willie Jeans after my friend Zach Sutton showed up in church wearing a pair and sent me to their website. You probably have never heard of them. You will. This is a husband and wife team, Carry and Matt Eddmenson who have created not only a business, but a story, an experience and a product that embodies both. The cornerstone of Imogene + Willie Jeans is their unwashed jeans you have to break in over several wears. They suggest you only wash them every six months and even then do it gently. I’m breaking in my pair as I write this post. The jeans is simple without embroidery, holes,…