On Marketing, Technology, and the Christian World
I’m convinced you cannot use focus groups to describe a ground breaking idea. I’m usually a fan of research, but not when it comes to introducing a cutting-edge idea or new product into the market. Focus groups might be a valid way to improve on an idea, or a help (Continue reading…)
Creativity is not just for people in the arts. Creative people come up with all kinds of solutions: from math problems, engineer dilemmas, financing options to book titles, video concepts and logo designs. Creatives make things happen when others can’t. I have made a career of helping my clients to (Continue reading…)
It’s happening all over the place: leaders are hijacking critical projects from their internal teams and implementing a “bypass” play in order to get things done. While you might question the non-conventional leadership style, the wisdom or the potential fall-out inside the organization of such tactics, these leaders are more (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more