On Marketing, Technology, and the Christian World
First impressions matter, whether you like it or not. They matter not only on a personal level but also on a business and even more so when it comes to a church. Our first impression of a business, store or venue sets our expectations for the type of product or (Continue reading…)
“You never get a second chance at a first impression,” sounds like a tired cliche your mother used to get you to comb your hair as a teenager. But I must say that, too often, professionals lose big when they discount the value of a strong first impression. We all (Continue reading…)
It’s hard to overcome a negative first impression. Your first gut reaction about a church, a business or even a person, will determine how you feel about that institution or individual for a long time. A while back I visited a well-known, fast growing congregation in Florida. I was not (Continue reading…)
It’s easy for me to see what needs to be fixed in the churches I visit. I hate to admit it, but I’m a critic. I’d like to think that I’m a nice one, but I’m a critic nonetheless. After all, people don’t pay me to pat them on the (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more